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“CU50 • The People” video series features generations of CUHK people who have shaped the University into what it has become today; the trailblazers, those who have served the community determinedly, those who have lived up to the humanistic spirit of CUHK, and those whose characteristics signify the anniversary theme “Embrace our Culture; Empower our Future”.
The first two episodes of the series feature Dr. Li Choh-ming and Prof. Lo Wai-luen (Xiao Si). Dr. Li, the founding Vice-Chancellor of CUHK, dared to break from convention and strongly believed a university should be built on research. He also defended the four-year curriculum gallantly. Prof. Lo had a strong passion for humanistic scholars like Chien Mu, Tang Chun-i and Mou Zhong-san from her early days and regarded “teacher” as the most valuable identity of her entire life.
To watch the two episodes, please click here
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The fourth 50th Anniversary Fair Public Lecture, entitled ‘Strategies for Building Successful Brand Image’, presented by Prof. Andrew Chan Chi Fai of the Department of Marketing, was held at the Hong Kong Central Library on July 27.
In the face of intense competition, companies need to actively deploy branding strategies in addition to improving service quality. This will help them stand out in the market and realize a sustainable development. During the lecture, Prof. Chan introduced important concepts and theories in branding and identified key strategic issues for building brand image. A brand is not just about a logo or a name; it represents a complete business identity. Therefore, a successful brand is vital to the company’s development. However, building a successful brand image can be a very difficult task due to the challenges in the process. Companies must tackle these to develop their unique image and identify a distinctive position. Professor Chan also discussed how to map out branding strategies in order to meet present and future challenges.
To view the photos of the event, please click on the link next to the title.
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In collaboration with HKSKH Lady MacLehose Centre, “CU50 • Care” Campaign organized a visit to the elderly living at Shek Lei Estate in Kwai Chung on July 27. More than twenty students, staff, alumni and their families, including some young children, joined this meaningful event. They brought with them some small gifts to show their love and care for the elderly.
“CU50 • Care” Campaign will organize more service programmes in the future, including making healthy moon cakes for the patients of Prince of Wales Hospital on September 4 to 6 and organizing the “Mid-Autumn Festival Elderly Care Programme” with Yang Memorial Methodist Social Service on September 14.
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To pledge your support to the campaign and to know more about the upcoming service programmes, please click here.
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The CUHK 50th Anniversary Celebration Organizing Committee is working together with Chung Chi College Alumni Association, Editorial Board of “CU Alumni Magazine”, Engineering Faculty Alumni Association and Alumni Affairs Office, to publish an alumni photo album at the end of August - piecing together precious memories of the alumni to assemble an informal record of CUHK.
All alumni are welcome to join the launching ceremony of the album on August 31, to witness the growth of CUHK in the past fifty years and share the joy of the Golden Jubilee of the university. Details are as follows:
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Date:
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August 31 (Saturday)
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Time:
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6:30 – 7:15pm
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Venue:
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VIP Lounge, G/F, Hong Kong City Hall
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Guest of Honor:
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Prof. Joseph Sung, Vice-Chancellor of CUHK
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Registration for the launching ceremony will open soon. Please stay tuned for our further announcement!
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The CUHK 50th Anniversary Celebration Committee on Alumni Activities, together with the CUHK Physical Education Unit, CUHK New Asia College Alumni Association, CUHK Shaw College Alumni Association, CUHK Alumni Soccer Organizing Committee, CUHK MBA Tennis Club and Alumni Affairs Office, will organize the ‘Give Me "5 x 10" Golden Jubilee Alumni Sports Day’ on campus on October 27. A number of alumni sports competitions will be held and Prof. Joseph Sung, Vice-Chancellor of CUHK will attend the event to present prizes to the winners.
Content of the event:
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Name of Competition
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Venue
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Soccer (FINAL)
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Sir Philip Haddon-Cave Sports Field
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Tennis Competition
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Tennis Courts
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Table Tennis Competition
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Shaw College Indoor Multi-Purpose Sports Hall
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Badminton Competition
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New Asia Gymnasium
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Basketball (FINAL)
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University Sports Centre
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Friendly Match - Volleyball
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University Sports Centre
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Friendly Match - Basketball
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University Sports Centre
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The soccer and basketball competitions have already begun while tennis, badminton and table tennis games are now open for registration. Please click on the link next to the title for further details of the event and online registration.
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A number of limited-edition Golden Jubilee souvenir items are available for sale at the University souvenir counter. Hot items included bone china plate, silk ties and silk scarves, bookmarks and badges. Supplies are limited. Act fast while stocks last!
To view the collection of the 50th Anniversary souvenir items, please click on the link next to the title.
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This message is sent from Communications and Public Relations Office(CPRO). For enquiries related to this message, please contact CPRO at 50thanniversary@cuhk.edu.hk.
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